Strategic Social Media Marketing
The role of social media marketing in the decision-making process of the user
How do social media platforms work?
How do we connect social media and business goals with each other?
Create and optimize Facebook and Instagram pages
Facebook & Instagram Ads
Types of advertising
Campaigns - Marketing goals
Ad sets – selection of target segments, auctions, budgets
How much does advertising cost?
A / B testing
A / B testing - Post engagement
A / B testing - conversion ads
How do we measure different engagement rates?
What is PTA?
What format content works best?
How to set up Facebook Pixel?
Facebook Pixels: What do we want to count?
How to create a Facebook Audience?
How to create a better Lookalike audience?
Better materials for advertising
How to create relevant photo and video material
What kind of ad works best?
Reporting and analytics
The process of obtaining and processing information
Review of reporting platforms
Campaign Evaluation Parameters (KPIs)