Dr. Elene Jgharkava, Dean of the Caucasus School of Business, participated in the academic Global Week of Clermont Business School at the invitation of the partner institution.

As part of the academic program of the visit, she delivered an intensive course covering topics such as marketing across cultures and platforms, cross-cultural consumer behavior, and global branding, as well as other contemporary issues related to international marketing and consumer behavior.

In addition to the academic program, Elene Jgharkava participated in various professional activities alongside professors from 10 different countries. During these meetings, participants discussed opportunities for future cooperation, joint academic initiatives, and prospects for strengthening international partnerships.

Caucasus University Business School has been successfully cooperating with Clermont Business School since 2016. It is also noteworthy that both universities are members of the NIBES ( Network of International Business and Economics Schools). The association brings together 21 leading business and economics schools from 21 countries and aims to support academic exchange, joint research, and the development of collaborative academic programs among its member institutions.