On May 17, Ms. Nana Chikovani, an invited speaker, held a lecture for the students of Caucasus School of Business.
Ms. Chikovani is JTI's Caucasus Region Group Brand Manager. In the framework of the strategic marketing lecture course, she spoke to the students of the fourth course of marketing on the following topics: Brand Entry to a New Market, Main Factors of Survival, Strategies and Examples.
At the end of the lecture Ms. Chikovani held a discussion where the students were able to ask her questions.
Other representatives of Japan Tobacco International will hold lectures for the students of Caucasus School of Business in the future.