On July 21, the defense of the master's theses by the students of Caucasus School of Business master's program will take place in room C9 of Caucasus University.

Works will be presented on the following topics:

• Luka Katsarava-Khvibliani - Effective e-commerce management to increase customer engagement in the Georgian auto industry;
• Salome Javakhadze - The role of emotional intelligence in the era of artificial intelligence (in the perspective of generations);
• Ana Mikhailid - Quality management impact on the organizations' performance;
• Nino Adamia - THE IMPACT OF CONTENT MARKETING ON E-COMMERCE BRAND ENGAGEMENT AND LOYALTY;
• Ana Chelidze - employer branding and employee engagement in organizations with an agile approach (banking sector in Georgia;
• Mariam Pkhovelishvili - Impact of remote work and digital transformation on organizational culture on the example of Georgia;
• Nika Abuladze - The impact of access to financial resources on the development of small and medium-sized businesses in Georgia;
• Mariam Dikhaminjia - The influence of leader-member exchange (LMX) relationship on employee job satisfaction in the hospitality industry (Example of Georgia);
• Luka Soselia - E-commerce Market in Georgia – Challenges and Perspectives;
• Mariam Gabatashvili  - THE IMPACT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION IN THE RETAIL SECTOR IN GEORGIA: LEADER & EMPLOYEE PERSPECTIVE;