On July 27, from 10:30 to 16:00, the defense of the master's theses of Caucasus School of Business master's program students of will take place at Caucasus University, room C9.

Papers will be presented on the following topics:

Nino Babilodze-The effect of operations management quality on business success: study of Georgian private sector

Giorgi Cimintia-The effect of Internet Marketing on Consumer Decision-making Process in the Context of Tbilisi, Georgia

Vache Kemoklidze - Assessment of the existing environment for the development of innovations and technologies in small and medium-sized businesses in Georgia

Irakli Svanidze-Using Various Social Media Marketing Tools for B2B and B2C Startup Companies In Georgia

Zhibek Rakimzhan - THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR IN THE HOSPITALITY INDUSTRY IN THE REPUBLIC OF KAZAKHSTAN

Giorgi Razmadze- Factors Affecting Financial Performance of Tech Startups in Georgia

Mariam Kobakhidze- Factors Affecting Profitability of Pharmaceutical Company (Georgian Evidence)

Temur Toidze- The Role of Insurance to the sustainability of SMEs in Georgia

Nino Cimintia-The Effect of Commercial Bank Liquidity on Financial Performance under COVID-19 (Case study of Georgia)

Giorgi Kereselidze-The Impact of Covid-19 on the Retail Shopping (A case study of Georgia)