On August 14, 2025, the Startup Incubator program held its first online lecture on the topic “User Profiling and Validation”, led by trainer Shalva Otanadze. The session marked the initial stage of the program’s educational component and aimed to provide participants with essential knowledge and practical skills to strengthen their startup development journey.

During the lecture, participants explored methodologies for defining and validating user profiles. Special emphasis was placed on identifying target audience needs and accurately validating user requirements as a foundation for developing a Minimum Viable Product (MVP).

The lecture concluded with an interactive Q&A session, where participants discussed the specifics of their projects and received tailored, practical advice from the trainer. This exchange helped participants not only clarify theoretical concepts but also apply them directly to the advancement of their startup ideas.

The online lecture series constitutes an integral part of the Startup Incubator program, designed to strengthen teams’ capacity for business validation, foster customer-centric approaches, and support the creation of sustainable growth models.