Innovation and Entrepreneurship Center of Caucasus University hosted a public lecture - “Sales: The Skill behind many International Careers.”

The session was led by Gearoid Cox, Founder and CEO of the international company SalesPipeline.

During the lecture, the speaker shared practical, experience-based insights into the role and importance of sales in today’s global business environment. His company, SalesPipeline, collaborates with startups and growing organizations, supporting them in building and managing high-performing sales teams - a key prerequisite for business scaling and successful positioning in international markets.

The following topics were discussed during the lecture:

• The role and importance of sales and marketing in international companies;
  
• The growing demand for sales professionals and the significance of sales skills in the global labor market;
  
• Career opportunities and professional development pathways in the field of sales.
  
  

The session was conducted in an interactive format, allowing students to ask questions of interest and receive comprehensive answers.