On November 17, within the framework of the Startup Incubator Program, the sixth online lecture was held and delivered by Shalva Othanadze.

The topic of the lecture was “Branding, Marketing, and Unique Insights”. The aim of the session was to introduce participants to the key principles of building a strong brand, developing effective marketing communication, and clearly articulating unique value propositions.

During the lecture, participants explored the process of brand identity development, including defining the brand’s mission, vision, and values, as well as creating brand archetypes. The trainer also provided an in-depth overview of visual identity development and its role in increasing brand awareness.